SA have their buying habits set. But should we, in some instances, reconsider some of our worst selling cars?
Car reported today on twelve of South Africa's worst selling cars sold in the month of August that cost under R500 000. Mostly, we can see why they have sold so terribly. The Mahindra Xylo does not need words to describe it - only vomit - nor does the Tata Vista need further exploration. The Kia SOUL, quite cool and funky actually, is very expensive for what it is, and the Volvo V40 Cross Country is, well - I'm sure there are only very few human beings older than 95 who buy new cars (7 in August to be exact) and all of those elderly bought a Volvo of course. Although it is good looking and packed with quality, such is the conservative and boring image of Volvo that it still doesn't sell as well as its competitors.
But, in other cases, in the case of the Italians specifically, it is difficult to digest why they sell so few: The Alfa Romeo Giulietta, one exceptionally good and very pretty machine, is the second worst selling car this August under R500k. But why? It is absolutely fantastic and cooler than a Golf, and the Quadrivoglio Verde version seen here - The GTI of Alfa - is an extraordinary rendition of the elusive Italian and packed with character and pace. It is surely the best looking in its class from an artist's perspective, but only two Giuliettas were sold in August. Two!
No doubt, its buyers opted for the German rivals - understandable from a reselling-value point of view in South Africa - but that is precisely the reason why reselling a German is better, because more people buy them. If more bought the Giulietta it would hold its value for longer, so it is the cyclical and habitual nature of South African buyers that keep the Giulietta value-deprived over time. The Giuiletta is not a typical Alfa from a quality point of view - it is better of course - and perhaps it needs another generation to convince the African buyer of its better self.