The Proceed concept gives us a look into Kia's new design language - and it stunning!
Kia have unveiled the Proceed concept and its front side is as impressive as its back end, which was teased last week. It is all part of a new design language being adopted by Kia and as is speculated in AutoExpress, this moves Kia ever closer to more premium competition like BMW, who, Gusheshe feels should be a little worried. This is a beautifully drawn concept - shaped like a shooting brake or "extended hot hatch" - and is as good looking as anything else out there. Gusheshe absolutely loves it!