NO to self-driving says Lamborghini

The love of driving is the most important feature of Lamborghini - and they're keeping it that way!

Statistics and deadlines suggest that developed and uber-technological cities like Dubai may be as much as a quarter autonomous by 2030, which means that literally millions of people in cities like these will never be in control of the cars that transport them. For motoring enthusiasts, that sounds like a sad world to live in, but not even the loudest of driving purists can argue with how autonomy and self-driving cars will save lives.

Ethical Self-Driving Cars: People Before Animals?

Still, Lamborghini - as is reported in CAR - will be the last to go autonomous and it vows to remain a driver's car for the humans who choose Lambo.

To self drive or not to self drive? That's one of the most important questions you will face over the next twenty years.

Speaking to Digital Trends, chief Lamborghini engineer, Maurizio Reggiani, promised that Lamborghini will remain in control of the drivers who buy them who, no doubt, buy Lamborghini for the joy of driving anyway. Although he promises all the latest safety and driving assistance tech in the upcoming Lamborghini Urus, like adaptive cruise control and lane-keeping systems etc., he assures us that Lamborghini will be "the last brand" to offer self-driving.

Well, there's only one thing to say that.

Bravo Signor - Bravo!

The Lamborghini Urus Concept.