It's here! The most outrageous super car brand in the world officially has a 4X4 offering - the Urus.
When we consider Lamborghini's history, it's actually not that surprising that Lamborghini now has a 4X4, because despite being one of the world's leading super car brands today, if not the global leader in the outrageous of sports car design, Lamborghini actually started out as a tractor and to this day still produces award-winning farm machines.
Now, you probably know that already but the reason why that is significant is that it reveals a car brand that can adapt and diversify when it needs to, built on the success of its own history.
Indeed, Lamborghini was only able to produce a sports car in the first place because it was able to make so much money producing tractors - and the rest, as they say, is history. History however, we forget, was only 53 years ago and Lamborghini itself is actually still a very young car brand and who are we to make judgement that it should, or should not, look a certain way?
It shouldn't be surprising then that Lamborghini can still adapt in the 21st century in order to ultimately keep its dream cars alive for the sake of Lamborghini lovers the world over. After all, in a cut-throat automotive world, sports car manufacturers now only make 4X4s because 4X4s bring in the real money, which can then be used to make the sports cars we love. So the next time you see an outrageous Lamborghini Aventador for example, you can thank this here Urus - Lamborghini's new 4X4 - for its existence.
During the oil crisis of the 70s Lamborghini nearly disappeared all together, so you can thank your lucky stars too that we even live in a world where Lamborghinis even exist, whether those Lamborghinis are sleek and flat, or raised and fat.
Trust Lamborghini however, to make the latter quite striking as what you have here is truly the first proper sportscar-cum-4X4 that looks the sporting part and you'd be blind if you didn't know that this was a Lamborghini if you saw one.
As a stand-alone 4X4, it will never be as rugged (and in that never be as good looking) as a Jeep or a Landie but as a luxury SUV it has done to the competition what its super cars do to their super cars. It makes them look boring because this is probably the most exciting SUV we have seen since Cayenne made its hideous debut now 15 years ago, and that was only exciting because it was the first.
It was not Cayenne's fault it was ugly by the way; it was born to a Porsche era that just made ugly cars. The early noughties was not a good time for them.
This Lamborghini Urus is riveting though and you will be happy to know as a South African that it can go off road too. It utilises various driving modes to do so: Terra (off-road), Neve (snow) and Sabbia (sand) as three modes to remind you that you're in a car that can do the business. Whether it can do the business though remains to be seen.
On the performance side of things it is unmistakably Lamborghini, and they have announced that it is the fastest SUV in the world, capable of racing to 100km/h in 3.6 seconds, to 200km/h in 12.8, with a top speed of 305km/h. This, from a 4-litre twin turbo V8 capable of 478kW. A hybrid is also coming by the way, which will offer substantially more impressive numbers and drop the 100 dash time to around 3 seconds.
Will it be Tesla quick? Probably not.
Regardless, it will be a Lamborghini and that comes with its own weight and appeal, but expect it to start around R3.5 million, which is also a Lamborghini sort of number.
So, does Gusheshe like the new Urus? Yes and no. We like it as much one can like a Lamborghini 4X4. Despite it being financially necessary, cool, bravely designed and more striking than its rivals, it falls within a largely unnecessary space of super 4X4s that are all about achieving super car stats in massive bodies.
Oh wait. That actually sounds pretty sick...
Yes then, we do like it, a lot, but if forced would always choose a sleek super car instead, where it will sit plum in our dream garage besides a proper 4X4 - a Wrangler, Landie or Land Cruiser.