The Motorsport range is as brilliant as it has always been, but it seems to have lost its sparkle.
The outgoing M3 CS has many good things going for it. It's a BMW M3 gents and arrives with the most iconic name in sports saloon history. Isn't that enough? No doubt, South Africans love the M3 like they love ChesaNyama and that there is a fact.
This very M3, the outgoing CS, will push an impressive 338kW with 600Nm of torque, and will race to 100km/h quicker than you can say 'Yoh, marra that's like hectic fast Ntwana, so just hold onto your tits and smile."
That's 3.9 seconds by the way, which, once upon a time was super car territory. It's precisely the reason why the BMW M3 became so famous in the first place because it takes the saloon car, the family car, and turns its driver into a racer.
Of course, the outgoing M3 CS is brilliant. Journalists are already and unsurprisingly raving about it and rightly so: It's poised better than the standard M3 and offers, dare we even say it, sheer driving pleasure from the moment you enter it until the moment you leave.
But the question is this: Can you really buy a 4-door M3 CS when you can have the slightly cheaper (and as good) M3? And then, can you really buy that when you can get the better looking 2-door M4, which has space four? Then, there's another problem: Why buy a M4 when you can have the M2? The M2 is the skinnier, defter, cheaper and a purer version of the M4 that will give you all the kick of the big brother, without the unnecessary and expensive fodder.
So, the problem with the Motorsport division at the moment then is not how good their cars are. That's never been in question. Be assured, they will always be this good and will probably get a whole lot better, but there's just something missing at the moment.
The Motorsport range is bloated, expensive and difficult to swallow. Just one silly example of the problem is the M4 name itself, which should not exist. It should be called the M3. If you love BMW you'll know why that should be true, but it's more than that too.
The gap between the M2 and the M8, our two favourite M-division BMWs at the moment, is packed with so much unnecessary filler that it seems self defeating. BMW is competing with itself and its buyers will now always wonder if they bought the best Motorsport out there, or if they've made the wrong choice...
Sure, it's a dream scenario for BMW that the M3's biggest competition are other BMWs, but who really wants that? We want each and every M BMW to be so distinctive that it's not about which BMW is better, but about how each is memorable for its own awesome reason.
That's the problem - they're not distinctive enough. At the moment they're all in each other's business and quite frankly, it's a little off-putting.